Case study
A 13-facility self-storage operator in the Southeast
What ChatGPT, Gemini, Perplexity, and Claude said about a multi-location self-storage brand before any NearbyPick fixes shipped. Findings only. No before/after claim.
Note: Scores below come from live assistant checks on 2026-10-27. The operator is anonymized. We do not invent logos, quotes, or results. This page does not claim a lift or a testimonial.
Setup
NearbyPick scanned 13 self-storage facilities for one operator in the Southeast. Each facility got city-style self-storage questions, two runs each across ChatGPT, Gemini, Perplexity, and Claude. Mentions matched the operator brand phrase, including longer listing names that include the brand. Same-market facilities share the same city-level questions, which matches how paying multi-location accounts are scanned today.
Portfolio snapshot
- Facilities scanned: 13
- Average score: 7.6 / 100
- Best: Location A, Location B (score 22)
- Score 0: 6 facilities, including one market with five locations at 0
- Pattern: almost every mention came from Perplexity. ChatGPT, Gemini, and Claude named the operator in 0% of scored answers in this baseline.
Results by location
| Location | Market | Score | ChatGPT | Gemini | Perplexity | Claude | Top competitors named |
|---|---|---|---|---|---|---|---|
| Location A | Market 1 | 22 | 0% | 0% | 88% | 0% | Local storage operator, Local storage operator, Local storage operator |
| Location B | Market 1 | 22 | 0% | 0% | 88% | 0% | Local storage operator, Local storage operator, Local storage operator |
| Location C | Market 2 | 17 | 0% | 0% | 83% | 0% | Local storage operator, Local storage operator, Life Storage |
| Location D | Market 3 | 14 | 0% | 0% | 69% | 0% | Local storage operator, Life Storage, Public Storage |
| Location E | Market 4 | 13 | 0% | 0% | 75% | 0% | Local storage operator, Life Storage, Local storage operator |
| Location F | Market 5 | 9 | 0% | 0% | 62% | 0% | Public Storage, Life Storage, Local storage operator |
| Location G | Market 6 | 2 | 0% | 0% | 10% | 0% | Local storage operator, Local storage operator, Local storage operator |
| Location H | Market 7 | 0 | 0% | 0% | 0% | 0% | Public Storage, Extra Space Storage, Life Storage |
| Location I | Market 8 | 0 | 0% | 0% | 0% | 0% | Public Storage, CubeSmart, Life Storage |
| Location J | Market 8 | 0 | 0% | 0% | 0% | 0% | Public Storage, Extra Space Storage, Life Storage |
| Location K | Market 8 | 0 | 0% | 0% | 0% | 0% | Public Storage, Life Storage, CubeSmart |
| Location L | Market 8 | 0 | 0% | 0% | 0% | 0% | Public Storage, Life Storage, CubeSmart |
| Location M | Market 8 | 0 | 0% | 0% | 0% | 0% | Extra Space Storage, CubeSmart, Life Storage |
What the scan found
- National chains such as Public Storage, Extra Space Storage, Life Storage, and CubeSmart still dominate many "self storage near [city]" answers, even where this operator has several facilities in one market.
- Showing up on one assistant is not the same as showing up on four. Perplexity alone lifted a few market scores; ChatGPT, Gemini, and Claude stayed at zero in this baseline.
- One market has five facilities and a portfolio score of 0 in this scan. Multi-location presence alone did not create AI presence.
- A score of 0 means the operator was not named in any scored answer for that market. The two strongest locations (score 22) show up often on Perplexity, usually near the top when named.
What this page is not
This is a findings case study from the 2026-10-27 baseline. It does not claim a lift, a before/after, or a guarantee that assistants will name any business. NearbyPick proposes a fix list after each scan. The customer approves changes. NearbyPick does not edit Google, Bing, or Apple listings for you.
NearbyPick Team · Scan date 2026-10-27 (America/Chicago)